Showing posts with label bpo india. Show all posts
Showing posts with label bpo india. Show all posts

Friday, April 6, 2007

Society and Call Center Employees in India



An outsider’s view



Image Courtesy: tribuneindia.com


Urban India has been witnessing a radical social change these past few years due to the arrival of a new breed of professionals called the BPO employees. The rest of the society is astonished at the rapid growth of this group of people who sleep in the daylight and work at midnight. They stare in wonder at these hip, trendy and independent youngsters who wear designer jeans and speak in an accent alien to them when they are just barely out of their teens. But are their lives truly as glamorous as they seem?


In a country like India where unemployment is a huge curse, an industry like the BPO industry is God sent. It provides an easy opportunity for the young, educated and tech savvy youngsters in India to earn good money at a very young age itself. This was previously unheard of and these youngsters are changing the social landscape of urban India.


They are now more independent than ever before. In a country where the average income of a person is around Rs.2,000 (US$ 47) an entrant into the call center industry may get anywhere between Rs.10,000 (US$ 234) to Rs.15,000 (US$ 351). The money is a big lure for the youngsters as all it takes to make a career in the industry is a good command over the English language, some communication skills and some affinity towards technology. In some cases they are not even required to complete their graduation.



Image Courtesy: ians.in


This sudden growth in the number of call centers has brought significant changes to Indian society. These changes can been seen either as good or bad depending on the viewpoint of each individual. What is undeniable though is that the changes were sudden and drastic; be it in the mindset of the society or be it their attitude towards life in general.


One of the major changes has happened in the night life of Indian cities. There are a whole lot more pubs, discotheques and other all night hangouts which now cater to these professionals. Also the stigma of women working late at night has also been removed. Now young girls all over the country can work late, take on graveyard shifts without the fear of being ostracized by the society.


Another significant change that has been brought about is in the values and culture of these youngsters. What was earlier frowned upon is now looked as cool and hip. Earlier a youngster in India lived with his parents until he got married and sometimes even after that. His studies and other expenses were being taken care of solely by his parents. Now the youngsters have financial independence from an early age itself. This helps them to move out of their parents control sooner than they normally would. There are some who take care of their parents, thanks mainly due to their call center jobs. There are even those who work in the industry for a short while so that they make enough money to pursue higher studies on their own.






Image Courtesy: tribuneindia.com


Another advantage is that they get to handle real life problems from an early stage itself. They get to understand how a corporate environment works. They experience work pressure, internal politics and pressure of achieving targets and deadlines very quickly. Those who are able to survive the initial stages of their career gain a lot of self confidence which helps them later on in their life.


But there is another side to all the glamour of this life. In most case these guys do not have a life in the first place. Having spent most of their night at work these guys barely get time for anything else other than to sleep. They rarely get the time to interact with others as others might be involved in their own work or other activities at the time. In a way they get detached from the very society they live in. They sometimes barely get the time to interact with their own families.


As an offshoot of this detachment they begin to form relationships with their peers and co-workers itself. Most of these relationships are futile and superficial. Some have even started lamenting about the erosion of Indian culture from these youngsters. To them it all just seems a bit too westernized for their liking. They sometimes forget what is good for them and tend to go with the crowd.


Image Courtesy: hinduonnet.com


Sometimes the youngsters are exposed to this kind of money a bit too soon in their life and there is a good chance they might lose their way. They might be getting hold of this money when they are passing through those rebellious phases in life which all of us have gone through. I have seen people who have let it all go to their heads and become completely different from what they were before. They become all materialistic spending their money on things which they believe will buy them happiness.


Sometimes independence at an early age is not that great either. They have nobody to be accountable to and just completely lose control of their lives. Early independence, especially after being brought up in a controlled and protective environment as most Indians are, could lead to trouble as the line between freedom and misuse of it gets blurred rather quickly.


Their work environment can sometimes be a bit too stressful. Their clients or customers vent their frustrations about the product or services on the poor guy who takes their call. The agents are subjected too much abuse from their clients who use four letter words and call them names quite regularly. Sometimes these clients forget that it’s a human who is listening to them at the other end. And the call center agents are not even supposed to lose their composure!!! They are also pressurized beyond belief to meet their targets and deadlines almost to the brink of being harassed. It’s a wonder that many still opt for this career even after all this.



Image Courtesy: worldpress.org


The debate on call centers and the lives of their employees could go on forever. But I believe that it should be left up to the individual. You can make the best out of any opportunity or you can succumb to its evils. We as part of the society would do well to give them a fair chance by not judging them before getting to know them. After all at least we should remember something that their clients forget so often; that they too are humans.


Wednesday, February 21, 2007

Knowledge Process Outsourcing


Knowledge Process Outsourcing (KPO) The new Mantra That Cheers!!!

No doubt the time is changing and can India remain unchanged? Definitely not, India is on the run, if the “Wharton and Boston” consulting group’s report is any indication. “Once upon a time there was a nation by name India which lived by doing data entry works for the whole world” is passe. Now that it is a nation which exports knowledge (as if it has got exportable surplus of knowledge!) and earns a trillion bucks.

They further claim that India’s outsourcing industry is traveling beyond traditional fields like medical-transcription, call center jobs and other transaction intensive services to “KPO” (knowledge process out-sourcing) services where power of judgment, discretion makings, cutting edge knowledge are the tools. If knowledge is power as the adage goes India must be the most powerful nation in the world.

If the whole world is an office, India was so far a clerk in it. Now the old clerk is undergoing training to be promoted for the post of junior manager, glad news indeed! Indians generally celebrate auspicious occasions by serving sweets like laddu and jelebi, now the question is when India is getting promotion, who will serve sweets to whom.


The memory is still fresh in the mind of the author, when the Janata Party first came to power after emergency, Raj Narayan-the crazy old law minister- was forcing laddus (a cricket ball shaped Indian sweet) in to the mouths of the bewildered foreign dignitaries).

The present ministry by god’s grace is devoid of such pranksters and as Raj Narayan is dead we will have to discover some others to do the force feeding.





George Bush who boldly stood firmly behind outsourcing band-wagon, even at the time of US election definitely deserves a cartload of laddus, because he can be qualified as the father of outsourcing! The author is suggests Mr. Bush for this laddu award and will be able to eat it one by one when haunted by Iraq-war and the ever mightier congress which is determined to give him no peace of mind.

Indian advocates argue cases in oversees courts for their clients abroad and Indian Chartered accountants deal the files and give guidance to their clients overseas. The author is sorry of only one thing that nobody is approaching us to outsource the multifarious skills of our ministers and politicians; if some of them were exported overseas India would have been a much better place to live in. The exporting of the politicians should be done only on one condition: “things once exported will not be taken back under any circumstances”

The one billion dollar contract ‘Tech Mahindra has won in the previous month from British Telecom was one of the biggest out-sourcing deals signed by Indian firms so far (Tech Mahindra is the Indian arm of British Telecom never diminishes the size of the deal). If Wharton and Boston is right this was only a beginning the real multi-billion deals are only in the pipeline!

The voracious elephant that is India is not content with just the exporting of knowledge it has determined to foray in to bulk manufacturing of mobiles, auto-parts, engineering etc etc. Multinational giants like Nokia, Ford, LG, Motorola, are busy in negotiating with Mr. Dayanidhi Maran (India’s Minister for IT and telecom) in staring production centers here. Mr.Maran has only one condition, the production unit should be located only in Tamilnadu (his home state), if that is agreed all other things are OK.

Just think of a time when all these units start functioning, the two thousand billion Rs. Investments on which Mr. Narendramodi (CM of Gujarath) boasts at present will be left in some dark and cold corner without much limelight.

The author who is very optimistic about the future of this land is impatiently waiting to use a handset that is manufactured in India at present he is engaged in swatting mosquitoes with a “made in China” electric bat! And his children are playing with “made in China” toy cars. Why can’t this knowledge exporter make a good mosquito swatter or a good toy-car? Can make real cars but can’t make a quality toy car!

Once the author asked these questions to one biggie and his answer was that, “toys and such small items are reserved for small scale sectors and they have neither capital nor technology to make good things. Even if they make good things, the economies of scale will make the products expensive, moreover lack of marketing network will kill the industry, and hence we have to import them from China as long as such a law exists”. The author has not believed his statement, is it true that such a law is there? Will anybody give an answer?

China is India’s neighbor and importing things from it is no crime. That is not the issue, why India has made such rules and still keeps it unchanged so far, even if it is against the existence and growth of labor intensive industries of our own land. Will our PM and FM listen?



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